Now that we have established what are the advantages of mobile optimized websites, we would like to share with you some resources and opinions about developing mobile optimized websites.

• Best practices for making a mobile-optimized website
• Quick Tips for Creating a Mobile Optimized Site
• Seven deadly sins of mobile-optimized sites
• Do We Really Need to Optimize Our Sites for Mobile Phones?

With a rapidly growing number of mobile web users and competitors from all over the world establishing their presence on the Web, how does your website standout and deliver value? Is your website optimized for the new mobile experience, and what revenue does it generate to your business?

Mobile is viewed by many as the “new Web” due to the growing popularity and availability of the Smartphone. Mobile users are looking for content at their fingertips that they can use easily, access immediately and from virtually anywhere. So you will have to confront the challenge of delivering an improved user experience. This can only benefit your business for three main reasons: accessibility, exposure, and mobility. How does one achieve that?

CodeMyIMAGE offers fast and quality website optimization for smartphones. Here are some tips to give you an insight about this service, and also to guide you when you are building a mobile website:

1. Start by optimizing your website. When you create a separate website for your mobile users, you enable them to experience easy navigation and an improved user experience.  Smartphone users are generally tech savvy and will recognize the value your website brings to them in the matter of usability.
2. Optimize mobile website content and design. Mobile web is about achieving more with less – you have to consider the design and content limitations of mobile web browsing in order to deliver improved user experience. Make your mobile content easy to access, interactive, and relevant. Also, the design should be minimal for a faster mobile web experience.  Easy surfing will result in easy purchasing and will strengthen your brand identity!
3. Optimize for mobile browsers. You know that browsers should be your website’s best friend.  It is of vital importance to build your mobile website accordingly, and to monitor which browser brings you the highest volume of traffic – then optimize it again.

There are certainly numerous advantages to having a mobile website. In addition to the reasons above, a mobile website provides improved SEO performance. Your rankings will rise on mobile-friendly search engines such as Google and Yahoo, and your website will be placed in relevant mobile and local directories, which will increase your business’ visibility.

Having pointed out the directions and advantages of mobile web, we can only suggest that advertisers and agencies take advantage of this new and ever popular web opportunity!

Now that we have established how your Facebook Custom Page can increase your sales, we would like to share with you some more tips for developing a Facebook Fan Page and an interesting gallery of Facebook pages.

• Facebook Fan Page Customization: Tips, Tricks, Applications
• 10 Tips and Tricks For Your Business’s Facebook Fan Page
• Tips for designing and coding a Custom Facebook Page
• Designing A Facebook Fan Page: Showcases, Tutorials, Resources
• Inspiring Custom Facebook Page Gallery

Should your business have a Facebook Page? With more than 400 million active users, the social exposure that Facebook offers is second to none, leading more companies to integrate Facebook fan pages into their social media marketing mix.

How will the use of a Facebook Custom Page drive customers to your website and generate sales? Every business must have developed a clear strategy before endeavoring to communicate with their customers through Facebook, in order to identify the advantages and ROI that can be derived from this investment.

We are aware that more than 80% of businesses are now actively using social media, which is why CodeMyIMAGE is now supporting our partners to build custom Facebook fan pages for their websites, in order to drive sales. We have outlined the most important tips to help you derive the benefits of a Facebook custom page features:

1. Create new navigation tabs on Facebook fan pages. The first interaction with your visitors to your Facebook page is extremely important and therefore, it should make a statement! You want to stand out with dynamic content and get to the point of your presence on Facebook. Depending on your marketing strategy, you may choose to display an important promotion or offer contests and tests that will catch your visitors’ interest in your brand.
2. Start direct commerce on Facebook. The biggest advantage of Facebook is that it engages you directly with your customer and you have access to direct communication and feedback. Make sure you provide the tools necessary to make it easy for your customers to place orders directly on Facebook, or to integrate contact forms that make it easy to connect with you.
3. Integrate applications with your Facebook page. When it comes to custom applications, Facebook is a very flexible platform for integration, and Facebook Page API offers the needed features to build this type of interaction. Make sure that your application has a call to action and elicits a reaction from your users.
4. Drive relevant traffic to your website through Facebook. Your Fan Page is also an important tool that will help you improve your website’s SEO. Make sure you are leveraging the feature of linking your Facebook Page with your website for added visibility.

Social media is definitely paving the way to creating new directions in marketing, and infinite ways for businesses to communicate and gain new customers online. Be strategic in following this trend on Facebook, and you will grow your brand quickly and easily!

In our latest article, we shared our vision of the main trends in web design and development that we believe will take place in 2011. Now, we would like to bring you some more resources from industry specialists discussing this matter. Enjoy!

• Web Design Predictions for 2011
• Web Design Trends in 2011
• Top 5 Web Design Trends for 2011
• Best Website Design Trends for 2011