More Tips for Choosing Ektron as Your Content Management System

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In our latest article, we shared our vision for Ektron content management system. Now, we would like to bring you some more resources from industry specialists discussing content management solutions:

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Web Content Management with Ektron

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With so many CMS solution options covering the web market, how does Ektron® CMS differentiate itself, and what makes it a good solid choice for your website? In this blog post, we will take a closer look at Ektron’s functionalities and placement among other CMS platforms.

Ektron Web Content Management (WCM) is built on the Microsoft.NET framework which enables users, designers, and developers the ability to simultaneously manage their personalized websites, improving productivity and development time-to-web. Unlike other web content management solutions, with Ektron, there is no requirement to learn new programming languages in order to deploy your website, this CMS platform offers a wide array of development choices including such familiar languages like ColdFusion, ASP, ASP.NET, PHP, or JSP.

From simple content management, to customized wireframes and complex site functionalities, Ektron provides a platform that continues to rise to the challenging demands of the marketplace, while keeping it easy-to-use and intuitive. The Ektron platform satisfies core web content management requirements including:

Support for multiple sites that can be managed through a single interface;
Authoring capabilities for content management;
Web page creation and marketing campaign design through PageBuilder;
APIs allowing integration with other applications;
Widgets for adding new functionalities to your website using drag-and-drop;
Software developer’s kit.

Added to these functionalities, you can benefit from two important modules: eCommerce to bring a full shopping experience to your website, and eSync for deploying content, code, configuration, and assets to the server infrastructure. Moreover, Ektron Marketing Optimization Suite and Social Software Suite makes this CMS platform a great choice if you are building a customer centered website, allowing you to gain insight into user browsing behavior and engage with them through communities and collaboration.

The CodeMyIMAGE team can certify its strengths in terms of quick website deployment from production to live and exceptional marketing optimization functionalities.

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More Tips For Website Usability

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Now that we have established several criteria for website usability, we would like to share with you some more resources that can help you optimize your website:

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Tips for Website Usability

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A great website can result in the gain of new customers and provide a boost to your bottom line. In the competition for the best ranking in search engines, how does one build a high return website that is also user friendly? Website usability is a popular concept among web designers. It is based on understanding, interaction with users and how to attract them to your website or brand in order to gain both search engine ranking and grow your business.

It’s a fact that the web has adapted in order to accommodate some of our behaviors but it has also changed others. Users are now looking for a fast, easy, and meaningful online experience. Therefore, as a starting point in planning how to make your website the most usable, focus on accessibility, navigation, and content. Here are some usability tips to help guide you in an efficient user-oriented design process:

1. Keep your website design simple and easy to load. Users are, in fact, very impatient and they will immediately start browsing the next websites in their search results. If it takes too long for your web pages to upload, the result will be and an increase to your bounce rate, and reduce browsing and potential revenue per user.

2. Create intuitive user interface. It is important to understand user behavior and expectations in order to interact with them efficiently, while keeping them interested in your website and ultimately, your brand! The less your user needs the search form, the more satisfactory the browsing experience.

3. Organize your website content intuitively. It is well known that users have the natural behavior (which they have actually formed offline) of focusing on the upper left area for reading. Build relevant content around the F-shaped pattern in order to gain your users’ attention and to get your message through.

4. Focus on readability and design details. Colors, typography, line-heights, or spacing are subtle design details that can make the difference in the user experience your website is delivering. Many users are unaware of what makes them interested in a website; however, these visual preferences have been observed and tested, and have proven results in website usability.

At CodeMyIMAGE, we believe that website usability and semantic code are the keys to making your website relevant in the online environment and – to generate business value. Keep these usability principles in mind for your designs and you will be sure to provide the most efficient, intuitive user experience.

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More Tips For an Eco-friendly Web Design

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In our latest article, we shared our vision for eco friendly web design and development. Now, we would like to bring you some more resources from industry specialists discussing this matter:

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