Usability is about making a website’s interface easier to use and understand so that the user’s experience becomes as memorable as possible. Testing your website’s usability before launching it is one of the most recommended initiatives one can do for their website. It allows you to discover the many possible ways in which your visitors would use your website and how it can be enhanced.
Lately, there has been a flood of new cheap or even free website usability testing tools. Take a look at our today’s post to see some useful tools for managing a usability test for your website.
- Chalkmark by Optimal Workshop: It is an ideal way to discover people’s first reactions to your website’s screenshots. It will help you to get quick feedback on design before you implement it. Click testing is a great way to ensure that your users get started on the right track when they hit your website and Chalkmark is one of the most effective ways to do it. Clicks are also recorded by Chalkmark, and a real-time display of a heatmap will show you their location.
- Feedback Army is one of the fastest ways to get feedback about your website. Powered by Amazon’s Mechanical Turk engine, this service is a human-powered tool that helps solve quick tasks. Feedback Army asks users questions about your website and gathers feedback so that you can improve the user experience almost immediately.
- ClickTale is a paid service that tracks user visits, mouse clicks and moves and the time it takes for users to switch between website’s pages. Data will be available to you in the form of heatmaps or as reports. Heatmaps display identifies zones where visitors spend long periods of time and those where they spend the least amount of time. An interesting and useful feature is the Form Analytics tool which displays form fields data. This data includes time of field completion and which form fields have the highest rate of abandon, or take the longest to complete.
At CodeMyIMAGE we know how usefull the users’ feeback can be and that usability testing is critical for discovering user needs. By implementing usability tests you are optimizing your business’ website and able to focus on what your users want.