As a web designer, how much time do you spend to promote yourself and to get your name recognized on the Internet? Web designers should probably have the strongest presence online, considering there are many opportunities and tools available to showcase their image, promote it consistently, and attract new opportunities which can ultimately result in new projects or clients.
Since we, at CodeMyIMAGE, are constantly working and interacting with web designers, we are going to share our vision of what makes some web designers stand out in the crowd when it comes to promoting their work online.
1. Building a website to showcase your web design portfolio is a must. Keep it simple but make sure you include information with substance such as illustration, design projects, photography or online videos. One page websites can be very effective as well, and they may function as an online business card or a resume for most web designers.
2. Submit your portfolio to quality web design directories. You are most likely familiar with design directories – make sure your work is there too and it is placed in a manner that displays your specific design to your specific target! Depending on the projects you want to showcase, you may choose to submit your design to a gallery website, a freelance directory, or to web design companies’ directories. Here are only a few examples of directories with great design portfolios: Behance, Web Creme, Sortfolio, Carbonmade, Creative Hotlist, or deviantART.
3. Maintain a blog and try to include updates of your web design work including what makes you enthusiastic about your design or what differentiates you from the crowd. This is a very efficient way of staying active and building an online community. And it will definitely improve your appearance in search results. A personal web design blog is an opportunity to introduce case studies or to network with readers or potential clients.
4. Use social networks to promote your blog, recent work, or to start networking with fellow web designers and potential customers. Facebook, Twitter, Digg, or LinkedIn are great social media channels to introduce your web design work, get feedback, and get your name out on the Internet.
5. Stay active on forums – start a thread or post a discussion in professional forums and communities. It is important to state your point of view and it will definitely generate interest from the people who share your views about design.
We hope these tips will prove to be valuable opportunities which will provide exposure to your web design portfolio, share your point of view on design, and finally to attract new projects and clients.