Looking ahead 2011, we predict an increase in the level of interest and investment in advertising. With clients gaining more confidence in this economy and becoming more efficient with their investment spending, advertising agencies have the difficult challenge to stay competitive by delivering the highest quality services at the best price.
Advertising agencies need to have the capability to manage numerous web design and development projects. So as the work volume increases and deadlines become more pressing, they need to make strategic decisions in order to improve work processes and to be even more effective. Some agencies decide to hire more experienced developers that will provide the desired quality of service and handle the volume; others invest in tools like Dreamweaver for automation in order to reduce turnaround time; and some agencies will choose a PSD to HTML conversion services provider in order to meet all the requirements they cannot cover with in-house resources. One might ask – which of these options is the best for my business?
At CodeMyIMAGE, we believe that PSD to HTML conversion service is a market that continues to grow, and one that can deliver the most satisfying results in terms of code quality and turnaround time. Since it is a very specific business that engages only professional developers, it can deliver high quality valid XHTML and CSS markup in a fast and cost effective way to address the needs of your advertising business. When you choose a markup provider, your benefits are many, from cross browser compatibility, and W3C compliance, to semantic quality coding that will improve the performance of your website with search engines.
However, automated web development software like Dreamweaver continues to be improved so advertising agencies will continue to see new applications that may cover their development requirements. If you are in need of a fast and easy conversion solution, and your project does not require sophisticated manual markup, then this may be a worthwhile investment for your business. Nevertheless, keep in mind that your costs might be higher as automated tools are not sensitive to technicalities that are inherent in more complex layouts and navigation capabilities that can be achieved only with manual markup.
When we asked for feedback from our advertising clients, we have come to a few solid conclusions:
- Hand coding is a much more efficient service than automated software and provides the creatives the freedom to develop web pages with optimum flexibility, ensuring long term maintenance for our advertising partners.
- When you are seeking the pixel perfect HTML markup, find a provider who specializes in it and have them do it for you! Our advertising partners were more satisfied to work with a provider for bringing out the best in their creative designs.